ARTIST SITES
I’ve worked with a murderer’s row of talented developers to craft homepage experiences for fans to dive in, share, and even remix the existing visuals into new content they could make themselves.
My contributions for each of these range from creative direction to direct execution to translating management feedback in a more technically understandable way. Here are a few highlights.
For the band's 4th album I came up a simple way to tease the evolution in their discography by taking each logo that belonged to its respective release and stitching them together into a glitchy, VHS-styled animated loop. The visual made a bigger impact than we expected, with major YouTube channels like Middle8 using the motif to introduce a video essay describing exactly the idea we aimed to communicate. Lead "Developer": Myself, powered by coffee and Tumblr HTML tutorials.
For Eddie Vedder's solo album 'Earthling' we collaborated with the brilliant Digital Innovation team at UMG to produce an arcade-style racing game where fans could collect Eddie-inspired motifs like guitars and ukeleles to earn points, all while driving in a 1967 Dodge Dart.
To promote Jack White's career-spanning acoustic compilation we worked with management to produce a comprehensive archive of never-before-seen gig posters, handwritten lyrics, and backstage photos that fans could tap and discover along an interactive circular timeline. Lead Developer: Matt Peterse