Pearl Jam
Gigaton
Team
Republic
Client
Monkeywrench
Project
Gigaton
Timing
2020
The release of Pearl Jam’s 2020 album Gigaton, the band’s first new album in 7 years, called for an extended digital campaign as wide in scope and global in impact as the band itself.
Challenge
The release of Pearl Jam’s 2020 album Gigaton, the band’s first new album in 7 years, called for an extended digital campaign as wide in scope and global in impact as the band itself.
Strategy
The whirlwind of press among major music publications, tech sites, and everything in between celebrated the band’s innovative digital stunt – along with fans eager to find workarounds and attempt to “break” the app, driving even more chatter around the forthcoming single.
Impact
More post-release looks driven by the larger team followed—the Gigaton Visual Experience rolling out on Apple TV, the animated video for “Retrograde” featuring a cameo by activist Greta Thunberg—and even with the obvious global events fundamentally shifting the campaign’s strategy, the album performed well: #1 Rock, Top 5 on the Billboard 200 albums chart, and more critical acclaim than we can list here.
portfolio > music > albums > gigaton
